Girl should be two things: classy and fabulous.

Beauty is a matter of the subjective, yet at Lonchemin Paris we consider that all women are beautiful. The uniqueness of shapes, looks, smiles are all reason to be happy. Humanity is diverse, it is invaluable wealth. It is to represent this diversity that Lonchemin undertakes not to discriminate against gender, physique or color. We offer a variety of sizes, textures and colors to please and suit everyone. Our obsession remains and remains the expression of beauty through simplicity. Our clothes are minimalist, simple, elegant and durable so that you can fully experience your physical activities.

Our fight for gender equality and the fight against grossophobia is expressed in a generous way. Each year we donate 10% of our profits to NGOs promoting equality, tolerance and the fight for ecology. We live in this world and that is why we want to see it move in a direction that is more tolerant and open to differences.

The only message we want to say to the women and men reading this: love yourself, love yourself, love yourself. Your differences make you the unique person that you are, if the society considers having shape, freckles, or being short to be flaws then that means the company holds bad values. No physical criteria can be judged by others, you are who you are and we believe deeply in your beauty, strength and worth. We are committed to being a healthy and inclusive value-adding company. Love yourself, we love you.